Category: Getting the Word Out
Instructor(s):Christy Williams, ENP, Sherry Decker, ENP
Whether you are just starting out in 9-1-1 public education, or are a veteran in need of some fresh ideas, this is the course for you! You will learn from the ground up how to implement and maintain successful public educations programs, as well as how to get the most out of your current initiatives.
Although different communities have different educational needs, there are time-tested approaches that everyone should be aware of in their efforts to build effective pub ed campaigns. This class will give you the tools you need to grow public awareness and support for public safety issues. Attendees will learn how to map out campaigns, identify target audiences, obtain funding, create marketing and promotional materials, build alliances, conduct research, develop special events, deal with the media, evaluate program effectiveness, and more.