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2017 Indiana NENA/APCO Conference

NENA 2012 PR & Public Education Workshop
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Monday, June 11 – Wednesday, June 13

Today’s 9-1-1 professionals are challenged to develop effective messaging on a wide variety of issues and deliver information quickly to diverse target audiences. At NENA 2012, the three-day 9-1-1 PR & Publication Workshop will provide information not only to educators, but also to supervisors and managers about their role in the process of advancing public safety issues with citizens, decision makers, and other organizations. Developed in conjunction with the 9-1-1 Public Educators of Texas, one of the first groups in the nation dedicated to 9-1-1 public education, sessions led by seasoned 9-1-1 educators and experts who have developed public relations plans and innovative education programs will provide participants with tools and strategies for getting critical messages out and ensuring that they are heard.


1:30PM – 2:30PM
9-1-1 Public Education 101: A Vital Tool for Every Agency
Cindy Bridges, ENP – Central Texas Council of Governments; Dee Walchle – Steuben County (IN) Communications
The importance of public education programs cannot be overstated. The session provides information not just to educators, but also to managers, directors, and supervisors on the impact that well-crafted campaign can have on the public, legislators, and other decision makers. Discussion will focus on message development (e.g. changing technologies, the use of 9-1-1 by the public), as well as the steps necessary to implement and promote a program once it has been approved.

2:45PM – 3:45PM
Identifying Target Audiences & Tailoring Your Message
Dee Walchle – Steuben County (IN) Communications; Sergio Castro – Lower Rio Grande Valley (TX) Development Council; Juan Chapa – Lower Rio Grande Valley (TX) Development Council
The success of any campaign rests on getting the right information in front of the right people. This necessitates identifying your target audience and crafting a message specifically for them. This session examines what groups you should be reaching out to and what you should be telling them. Additionally, panelists will discuss strategies for connecting with populations that may not receive information thru mainstream media outlets (e.g. seniors, hard-of-hearing, non-English speakers).

4:00PM – 5:00PM
Research & Measurement: Two Critical Elements for Your Public Education Efforts
Alisa Simmons – Tarrant County (TX) 9-1-1 District; Sergio Castro – Lower Rio Grande Valley (TX) Development Council; Jessica Reyna –Lower Rio Grande Valley (TX) Development Council
Managers aren’t satisfied with just believing that public education is important; they require numbers and statistics to support that statement. This session highlights the value of research prior to implementing a public education strategy and reviewing results once the strategy has been executed. Attendees will learn the role research (formal or informal) can and should play, and provides tips on how to identify the right metrics to use and how to present the results to leadership. 


10:00AM – 11:00AM
Beginning an NG9-1-1 Educational Campaign: It’s Never too Early!
Sherri Griffith Powell, ENP – L.R. Kimball; Christy Williams, ENP – North Central Texas Council of Governments
Through real-world examples, this session demonstrates how many agencies are already leading the way to educate stakeholders on various issues related to NG 9-1-1 – including one that has implemented a grassroots campaign resulting in a more educated and prepared community. Discussion will also cover the progress made by the NENA NG9-1-1 Public Education Committee to create an educational campaign that can be used nationwide.

1:30PM – 2:30PM
9-1-1 Professionals & the Media Part I: Media Management & Crisis Communications
Alisa Simmons – Tarrant County (TX) 9-1-1 District; Sonya Clauson, ENP – Greater Harris County (TX) 9-1-1 Emergency Network; Denise Joslin – California Highway Patrol; Ming-Yang Hsu – California Highway Patrol
9-1-1 personnel and public educators must have a fundamental understanding of media relations and how it relates to their jobs, both during daily operations and within crisis situations. This session provides basic information about the dos and don’ts of responding to media requests. Attend to hear from a panel of public safety experts and media representatives about the best way to manage reporters and handle the spotlight when a tragedy strikes at your center.

4:00PM – 5:00PM
9-1-1 Professionals & the Media Part II: Working Proactively to Deliver Your Message
Alisa Simmons – Tarrant County (TX) 9-1-1 District; Sonya Clauson, ENP – Greater Harris County (TX) 9-1-1 Emergency Network; Denise Joslin – California Highway Patrol; Ming-Yang Hsu – California Highway Patrol
Learn directly from media representatives how they can be an asset to you! The panel will discuss how your agency can best work with the media to deliver key 9-1-1 messages to your community. Attendees will hear from working journalists about what they consider newsworthy. You will learn about the best methods for "selling” your story to the media, and receive overall guidance, suggestions, and feedback from the journalists themselves.


1:30PM – 2:30PM
Regional Collaboration: The Benefits of Promoting a Unified Message
Dee Walchle – Steuben County (IN) Communications; Lorri Gifford – Washington State Military Department Emergency Management Division; Cindy Bridges, ENP – Central Texas Council of Governments
This session explains the value of collaborating with other 9-1-1 organizations within your state to develop and promote 9-1-1 educational messages. Panelists will highlight different examples of successful large-scale 9-1-1 education programs that have been instrumental in formulating and delivering cohesive, consistent educational messages.

2:45 – 3:45
Upward & Onward Through Outreach: Building an Education Team Within Your Agency & Beyond
Kay McKellar – RiverCom (WA) 9-1-1; Sandy Beitel – Ogle County (IL) Sheriff's Dept.
Were you eager to begin educating the community, only to realize that you need more than an army of one? This session discusses the importance of enlisting your PSAP coworkers to be a part of your public education "team.” You will also learn how 9-1-1 agencies are building partnerships with external organizations that you wouldn’t normally expect to create exciting new educational initiatives and opportunities.

4:00PM – 5:00PM
What’s Next for 9-1-1 Public Education
Alisa Simmons – Tarrant County (TX) 9-1-1 District; Sonya Clauson, ENP – Greater Harris County (TX) 9-1-1 Emergency Network; Chris Nussman – NENA
Bring your thoughts, ideas, and questions to this session and help make a difference in the future! Attend to hear about a variety of local and national public education programs currently underway and what is planned for the future. There will be an opportunity to share your thoughts with groups like the Public Educators of Texas (PETs), NENA, the NG9-1-1 Institute, and others about the direction these organizations should be taking with their public education campaigns.

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